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“What I do is I bring in a clothing rack. It’s important to have space to see things.” “Anything that I’m questioning, anything that I’ve worn a lot or maybe have never worn at all, anything that has been in my closet for a while. I’ll put it on the clothing rack. That’s my first step. Then I’ll roll the clothing rack out into a separate room in my house.” Once you’ve separated out the pieces reevaluate your closet. “I’ll go back in my closet and take one last look. If everything looks good, I just make sure there aren’t anymore pieces that maybe I’m on the fence about.” “Take a step back. I usually wait for about a week. I leave the clothing rack in another room for about a week and then if I haven’t missed any of those pieces, I know that they’re probably pretty good to get rid of.” Sort the clothes you’re getting rid of. Decide which pieces should be sold and which should be given away. “The pieces that I think have a value in second hand, in the pre-owned universe, I try to sell.

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The store is based on deep consumer understanding and analytics around preferences of the Indian fashion customer. The Mood Store will help users understand the best choices across moods like hanging out with friends, out for a road trip, stay at home pampering, and working at the office, among many others. Users will also be able to select the entire look based on different price points basis their needs. Building on Jabong's brand philosophy of ‘ Be You ’, the Mood Store is the next step in Jabong innovating for growth. The Mood Store launch is supported by a 360-degree marketing campaign across TV, outdoor, cinema, CRM and social media. The overall brand campaign will focus heavily on digital promotions where various influencers will showcase their looks in different moods and for different occasions. The commercial will be aired on leading TV channels in entertainment, music, movies, lifestyle and other genres. The Mood Store brand campaign will feature day-to-day fashion that is easily shoppable and wearable, as against the typical industry trend of showcasing outlandish, runway fashion that the shoppers grapple to find anywhere. Digital shoppable videos on YouTube and Facebook will allow customers to buy the fashion shown in the video directly by clicking on its product card Gunjan Soni , head of Jabong, says, 'We understand both fashion and our consumers really well. Jabong consumer is more affluent, well-travelled, fashion forward and likes to buy complete looks, not just apparel.

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